PAPER BAG DESIGN PROJECT

The Mission: 
W Department Store offers a wide array of branded wears for men, women and even kids. A good product mix of the trendiest shoes, bags, accessories, home essentials and cosmetics all at sweet price points are sure to make your everyday happy!

The objective of the project is to produce a paperbag design for Christmas season that will get the attention of the millennial moms and kids that they can start a conversation out of the paper bag design and WMall in general. 

The Services: 
Paper bag design 
Icon design 
Print and execution collaboration with the supplier. 

The Outcome: 
After understanding the objective, I have developed a design that is current, light and clean. However, I want to showcase the brand identity and the icon design in a way that will not fight the attention of each other. I developed Christmas and magic related icons that will talk to the kids but will also please the eyes of the millennial moms.  

The Impact: 
After the launch of the paper bag in December 2019, the W Department Store generated 30% increase of the average monthly visit in January. The loyal customers also interacted in facebook about the new paperbag design.